Aquine Stakeholders Memo

Aquine Stakeholders memo Sarah Brown RES/341 March 15, 2012 James Malachowski Memo To: Aquine Stakeholders From: Sarah Brown, Quality Control Manager cc: Personnel particular date: March 15, 2012 Re: Equipment Proposal The watch trade lay is precious at everywhere $10 billion clams, our play along currently occupies only 5% of that 10 billion dollar market; whereas, our Swiss competitors occupies a 21% share of the market (University of Phoenix, n.d.). correspond to research half of the the watch industry buyers consecrate over $1,000 dollars for watches that do not offer a security system from the SOCC (University of Phoenix, n.d.). Because buyers favour to buy watches with a certificate, it is my recommendation that our company focuses on change our mechanical watch family. After reviewing Jean Dubois tutelage that the publicize member was a fault for the drop in gross sales I found that some(prenominal) the advertising squad and Krys ten Neiman the brands embassador to be yielding a positive effect on the sales of our watches. After analyzing consumers response to advertising I perceive that of those consumers who intend to buy an Aquine watch greatly increase to over 60% after viewing the commercial in which Krysten Neiman appears (University of Phoenix, n.d.). It is meaning(a) that our company maintains the resourcefulness of Krysten Neiman and continues to focus on the advertising division; we should allot an average budget so that this division has the mogul to remain effective. At the end of my investigation, Howard Gray asked me, to recommend machinery that would jiffy our mechanical watches pass the SOCC standards and help raise company sales. Upon reviewing stakeholders recommendations, I conclude that our company should upgrade twain the poising machine and the measure machine, and they should purchase a customized movement holders machine. I agree with both Uma Gardner and Jean Dubois , by purchasing and upgrading all third m! achines, our Aquine Chronometers that...If you want to get a full essay, order it on our website: BestEssayCheap.com

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